Alex

Ever since Alex was a little girl she has been surrounded by and drawn to creative people. Growing up in West Palm Beach, you could find her in the salon after school where her passion and creativity began.

She is a second generation cosmetologist inspired by music, art, fashion, and design. Alex has always had a love for self-expression and individuality which she manifests through her work.

Alex has a keen eye and attention to detail that sets her apart, as well as a kind and compassionate soul. As a colorist, she has a hunger for knowledge and excels in whatever she puts her mind to. Alex enjoys getting to know her clients and goes above and beyond to make them feel comfortable and beautiful. Her natural talent, intuition, and versatility allows her to create different looks including classic sophisticated color, lived-in beachy blondes/brunettes, as well as alternative and punk-inspired looks. Working under Nicole has given her special training in classic French balayage techniques.

Outside of the salon, Alex enjoys relaxing at the beach, dancing to live music, and spending time with family and friends.